Nadia Dresti was born in Locarno and took her first steps in the world of film because of the Locarno Festival. Following a brief stint as the head of marketing for 20th Century Fox Switzerland, in 1990 she founded her own company, Zero Problem, in Geneva. This company specialized in film marketing and public relations, and it grew in Paris where she also was included in the selection committee of the Locarno Festival and was appointed as Head of the Industry Office, where she turned the office into a strategic tool for an event that has increasingly become an international hub for film industry professionals. In 2003, she spearheaded the creation of Open Doors, the co-production lab aimed at remote locations in the film industry. Three years later, in 2006, upon returning to Ticino, she became a Delegate to the Artistic direction. She launched the Industry Days in 2010 and became the Head of Locarno Pro in 2018. In 2017 she worked alongside Artistic Director Carlo Chatrian as Deputy Artistic Director of the Locarno Festival, while also managing Locarno Pro. She maintains the latter post to this day, having also been appointed as Director of the Ticino Film Commission.